During branding, our agency assesses and specifies the most important strengths of the healthcare professional or enterprise and stressing these strengths it can get in touch with the target audience. We specify those elements with which we can establish a strong, authentic brand story that is useful for the patients. With the continuous cooperation of our clients, we turn this into textual and visual content, creating a unified image in the digital and physical world, too. During branding, we specify the „Why”, in other words, the goal why the professional or the enterprise works. This is the engine that keeps the enterprise in motion. This „Why” must be reflected in the brand, too, because this is the goal why the professionals and assistants of the enterprise work day by day, this is why they use their expertise in order to help other people, while they personally experience successes, too.